Your subscription — Help Center

ZoomiTag runs on a plan that powers its connected features. This guide explains what it covers, what it costs, how renewals and refunds work, and what still works if you don't have a plan.

What it costs

Every ZoomiTag needs its own plan, and you choose the length when you activate the tag:

1 year — £49 (about £4.08 a month)
2 years — £78 (about £3.25 a month, and £20 less than two separate years)

The 2-year plan is preselected when you activate because it's the better value; pick 1 year if you'd rather. Every feature is included on both plans — there are no add-ons or paid upgrades — and you can cancel anytime.

The plan is per tag, not per account. Each ZoomiTag carries its own data SIM, so each one needs its own plan.

More than one pet? 15% off each extra plan

If one of your tags is already on a plan when you activate another, that additional tag's plan is automatically 15% off: £41.65 for a year or £66.30 for 2 years. You'll see the discount on the plan screen and again at checkout.

The first tag on your account is always the standard price; the discount is for each tag after it.
A tag counts as "already on a plan" while its plan is active or trialling, or if we've given it a complimentary plan. A plan that's set to cancel at the end of its term still counts until it ends.
The discount stays for the life of that plan, including renewals — even if the first tag's plan later ends.

The tag hardware is a separate one-time purchase, and so is any hardware discount: if you buy more than one tag in the same shop order, each extra tag is 10% off at the shop checkout. That's a discount on the tags themselves, not on the plans — the 15% above is the plan discount, and the two are separate.

Renewals and refunds

Plans renew automatically at the end of their term — every year on the 1-year plan, every 2 years on the 2-year plan — so your pet stays covered. We email you before each renewal with the date and the amount, and you can turn renewal off from your account at any time.

There's a 14-day money-back guarantee on every plan: cancel within 14 days of a plan starting or renewing and we refund it in full. After 14 days there's no refund for the unused part of a term — your plan just runs to the end and doesn't renew. Returning the tag itself? See Returns and the 14-day money-back guarantee.

What the plan unlocks

Live GPS tracking and escape alerts
Activity and rest monitoring — active minutes, distance, sleep and recovery
Daily health insights and your pet's wellness score
Safe zones with entry and exit alerts
Unlimited location history
The built-in cellular SIM (nothing to set up) and ongoing app updates

What works without it

Even without an active plan, the tag keeps working as a digital pet ID via NFC and QR. A finder can still scan it and see your pet's profile and how to reach you — that part is free forever. Only the live GPS and the health features need a plan.

A basic ZoomiTag Lite (the NFC/QR-only tag) needs no plan at all — it works forever as a pet ID with nothing more to pay.

Just activated a plan and the app still shows GPS, activity, or sleep as locked? Give it a minute, then reopen the app to refresh.

Manage your plan

You set up and manage each tag's plan from the Subscription page in your account — in the app, this opens in a secure browser window; on the web dashboard it's the same page. Each tag is listed with its plan length, what it costs, any discount, and its renewal date. To change or cancel, see Cancel or change your plan. Full pricing is on the pricing page.