Legal

Privacy Policy

Last updated: 29 March 2026

Your privacy matters to us. This Privacy Policy explains how Accelevate UK Ltd (trading as Zoomi) collects, uses, stores, and protects your personal data when you use our website, products, and services. We are committed to complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

Zoomi is a trading name of Accelevate UK Ltd, a company registered in England and Wales. We design and sell smart pet identification tags, including ZoomiTag Lite and ZoomiTag Health, along with associated digital services.

For the purposes of data protection law, Accelevate UK Ltd is the data controller. If you have any questions about how we handle your data, you can reach us at hello@zoomitag.com.

2. What Data We Collect

We collect the following categories of personal data depending on how you interact with our products and services:

Account Information

When you create a Zoomi account, we collect your name, email address, and password. If you place an order, we also collect your delivery address and phone number.

Pet Profile Data

Information you provide about your pet, including name, breed, age, weight, photo, medical notes, and any emergency contact details you choose to add to your pet's profile.

Location Data

For ZoomiTag Health subscribers, we may collect location data associated with your pet's tag when it is scanned or when location-based health features are active. This data is used solely to provide the services you have subscribed to.

Payment Information

Payments are processed securely by Stripe. We do not store your full card details on our servers. Stripe may collect your card number, expiry date, and billing address in accordance with their own privacy policy.

Device and Usage Data

We collect information about how you use our website, including your IP address, browser type, operating system, pages visited, and referring URLs. This data helps us improve our website and services.

Newsletter Signups

If you subscribe to our newsletter, we collect your email address and any preferences you provide regarding the type of content you wish to receive.

3. How We Use Your Data

We use your personal data for the following purposes:

Providing our services: To operate your Zoomi account, manage your pet profiles, and deliver the features associated with your ZoomiTag product.
Processing orders: To fulfil purchases, process payments through Stripe, arrange delivery, and handle returns or refunds.
Sending notifications: To alert you when your pet's tag is scanned, when your subscription is due for renewal, or when there are important changes to your account.
Improving our products: To analyse usage patterns and feedback so we can enhance our website, tags, and services.
Communication: To respond to your enquiries, provide customer support, and send you updates about Zoomi if you have opted in to receive them.

4. Legal Basis for Processing

Under the UK GDPR, we process your personal data on the following legal bases:

Consent: Where you have given us clear consent to process your data for a specific purpose, such as subscribing to our newsletter or enabling location-based features.
Contract performance: Where processing is necessary to fulfil a contract with you, such as delivering a product you have purchased or providing subscription services.
Legitimate interests: Where processing is necessary for our legitimate business interests, such as improving our services, preventing fraud, and ensuring the security of our platform, provided these interests do not override your rights.

5. Data Sharing

We do not sell, rent, or trade your personal data to third parties. We share data only in the following limited circumstances:

Stripe: Payment data is shared with Stripe to process transactions securely. Stripe acts as an independent data controller for payment information.
Service providers: We work with a small number of service providers (such as hosting and email delivery services) who process data on our behalf under strict contractual terms and data protection obligations.
Legal requirements: We may disclose personal data if required to do so by law, regulation, or court order.

6. Pet Profile Visibility

When someone scans your pet's ZoomiTag, they will see limited information from your pet's profile. This is designed to help reunite lost pets with their owners. The information visible to finders typically includes your pet's name, photo, and a way to contact you.

You can control what information is displayed on your pet's public profile through your account settings. Sensitive details such as your home address are never shown to finders. We encourage you to review your privacy settings regularly to ensure you are comfortable with the information shared.

7. Data Retention

We retain your personal data for as long as your account remains active and as needed to provide you with our services. Specifically:

Account data: Retained while your account is active. If you request deletion of your account, we will remove your personal data within 30 days.
Order records: Retained for up to 6 years after the date of purchase to comply with tax and accounting obligations.
Backups: Deleted data may persist in encrypted backups for up to 30 days before being permanently removed.

8. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

Right of access: You can request a copy of the personal data we hold about you.
Right to rectification: You can ask us to correct any inaccurate or incomplete data.
Right to erasure: You can request that we delete your personal data, subject to legal obligations.
Right to data portability: You can request your data in a structured, machine-readable format.
Right to restrict processing: You can ask us to limit how we use your data in certain circumstances.
Right to object: You can object to processing based on legitimate interests or for direct marketing purposes.

To exercise any of these rights, please visit our Data Request page or email us at hello@zoomitag.com. We will respond to your request within 30 days.

9. Cookies

Our website uses cookies to ensure it functions correctly and to help us understand how visitors use the site. For full details about the cookies we use and how to manage your preferences, please see our Cookie Policy.

10. Children's Privacy

Our services are not directed at individuals under the age of 16. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal data, please contact us at hello@zoomitag.com and we will take steps to delete that information.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make significant changes, we will notify you by updating the date at the top of this page and, where appropriate, by sending you an email notification. We encourage you to review this policy periodically.

12. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or how we handle your personal data, please contact us:

Email: hello@zoomitag.com

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your data protection rights have been violated. You can contact the ICO at ico.org.uk.

To submit a data access, deletion, or portability request, please visit our Data Request page.