Black Friday's pet aisle is a strange place: a thousand novelty deals on things dogs don't need, and a small handful of genuine chances to buy the useful thing at the year's best price. This page is the second kind. ZoomiTag's Black Friday offer runs from Friday 13 November to Cyber Monday, 30 November — here's the deal, what's in the box, and how to judge it (or anyone's) honestly.
The Offer
Black Friday: £25 off — ZoomiTag for £34.99
£25 off the £59.99 RRP, from Friday 13 November to Cyber Monday, 30 November (23:59). Live tracking starts when you activate the tag: £49 a year, or £78 for 2 years.
Shop ZoomiTagWhat You're Actually Buying
ZoomiTag is the 4G GPS smart tag that lives on the collar your pet already wears: live GPS tracking on a map, safe-zone alerts that buzz your phone the moment the collar leaves the garden, activity and sleep tracking that turns "is he a bit flat?" into data, and a tap-to-scan ID profile for the day a stranger finds them first. For Black Friday the tag is £34.99 (RRP £59.99), plus £49 a year, or £78 for 2 years for the live tracking — and if you're new to the category, our guide to how GPS dog tags work covers the technology in ten minutes.
Timing-wise, a Black Friday order is the relaxed version of the Christmas purchase: the delivery deadlines (16 December EU, 21 December UK) sit weeks away, which leaves time for the smartest gifting move in the category — set the tag up before you wrap it, so it works on Christmas morning rather than after a Boxing Day of onboarding. The full gifting picture, dog and cat sides both, is in our Christmas gift guide.
How to Judge Any Tracker Deal This Black Friday
- Compare first-year totals, not stickers. Every live GPS tracker on the market needs a subscription — that's the mobile network it runs on. Hardware price + 12 months of tracking is the only honest number. (ZoomiTag's is £83.99 at the Black Friday price.)
- Watch for the lock-in behind the discount. A deep hardware cut tied to a long plan that costs more over its full term is a price rise wearing a deal's clothing. A longer plan is only a deal if the total is lower than paying year by year — ZoomiTag's 2-year plan is £78 against £98 for two separate years. Check what the whole term costs, not just year one.
- "No subscription GPS" isn't. It's either a Bluetooth tag (fine for keys, useless for a running dog — our AirTag explainer covers why) or the cost is hiding in an app. Black Friday multiplies these listings; the rule doesn't change.
- Cat households: check the tracker is genuinely cat-sized and safety-collar mounted — ZoomiTag for Cats is built for exactly that.
The Dates
| Date | What |
|---|---|
| Fri 13 Nov | Black Friday offer opens on the shop: £25 off the £59.99 RRP |
| Mon 30 Nov | Cyber Monday — the offer's last day (ends 23:59) |
| Wed 16 Dec | Last order date for EU Christmas delivery |
| Mon 21 Dec | Last order date for UK Christmas delivery |
Frequently Asked Questions
From Friday 13 November to Cyber Monday, 30 November 2026, ending at 23:59 UK time. The price is on this page and on the shop throughout.
Comfortably — the offer ends on 30 November and the Christmas deadlines are 16 December (EU) and 21 December (UK). You'll even have time to set the tag up before wrapping it, which is the version of this gift that works on Christmas morning.
First-year total: hardware plus twelve months of subscription, because live tracking always has a network cost. Check what the whole term costs before committing to any lock-in — a longer plan should cost less than paying year by year, not more — and treat "no subscription GPS" as the red flag it is.
Yes — ZoomiTag for Cats, the same live GPS built cat-sized for a quick-release safety collar, is the newest arrival in the lineup. Its availability and any offer details are on the cat page.
